Neha Ahuja, Director, Head of Marketing – India, Middle East and North Africa, Spotify

I én sætning…

Hvordan definerer du effektiv markedsføring?
As I know it, effective marketing is the most crucial driver for business growth, ensuring the right brand presence and sustainable profitability.

Hvilke(n) markedsføringstrend(er) er du begejstret for lige nu? 
2023 is going to be all about the integration of AI-powered technologies, immersive experiences like virtual and augmented reality, and a focus on sustainability and social responsibility.

Hvordan driver kreativitet effektiviteten? 
Good creativity drives marketing effectiveness by fostering emotional connections and distinguishing brands, leading to increased engagement and a higher likelihood of conversion.

Hvordan håber du, at marketing ser ud i de næste fem år? 
I hope marketing becomes more personalized, authentic and values-driven, leveraging advanced technologies responsibly to deliver relevant and meaningful experiences to consumers, while making a positive impact on society and the environment.

Neha is a 2023 Verdens bedste af de bedste dommer. Se flere funktioner i In One Sentence