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Just Launched: The Creative Dividend

Published by System1 and Effie, The Creative Dividend is a new book that brings together large-scale creative measurement and effectiveness case evidence to demonstrate how creativity and media work best together.

The research draws on Effie Insights, our soon-to-launch global database and content hub, and System1’s Test Your Ad Competitive Edge database.

The Creative Dividend: Advertising That Pays Back

Ved: System1 & Effie

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Seneste

Inside the Judges’ Room with the 2025 Brazil Grand Effie Jury

Type: Idéer der virker®

Kavita Jagtiani, Chief Marketing Officer, L&T Finance

Type: I én sætning

Beyonce taking off a pair of red sunglasses in front of a group of dancers all dressed in red

Faces Behind the Cases: Verizon, Ogilvy, and Beyonce

Type: Idéer der virker®

Udvalgte indlæg

Få effektivitet til at ske

Type: Indsigt og inspiration

Inside the Judges' Room med 2024 UK Grand Effie Jury

Type: Idéer der virker®

10 Proven Strategies for Positive Change

Type: Indsigt og inspiration

Beyond Purpose: Inspirerende handling gennem borgerskab-første markedsføring

Type: Indsigt og inspiration

Indsigt

Valgt: Alle

The Creative Dividend: Advertising That Pays Back

Af forfatter: System1 & Effie

Type: Indsigt og inspiration

Luis Diego Argüello, Corporate Affairs, Sustainability & Marketing Manager, Cuestamoras Inmobiliaria

Af forfatter: Effie Insights Team

Type: Indsigt

Rodrigo Revoredo, Partner & CSO, VALOR

Af forfatter: Effie Insights Team

Type: Indsigt

Nipun Goomer, VP, Group Account Director, Angry Butterfly

Af forfatter: Effie Insights Team

Type: Indsigt

The Alchemy of Effectiveness: Marketing Investment that Impacts Commercial Results

Af forfatter: Effie Canada

Type: Indsigt og inspiration

Huelander Escalante, Chief Creative Officer, McCann Costa Rica

Af forfatter: Effie Insights Team

Type: Indsigt

1 2 3 … 53

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