Batting Lab
Batting Lab var et smart batting-bur, der fremviste SAS' innovative analyseteknologi for et skeptisk publikum og samtidig forbedrede børns datafærdigheder under dække af at hjælpe dem med at forbedre deres swing. Det forbedrede SAS' innovationsopfattelser med 285%, overvejelse med 399% og anbefaling fra 258%. Hvert barn i programmet forbedrede deres selvtillid med data OG deres sving.
Klient
SASHovedagentur
McCann New YorkDaniel Lammon, VP, strategidirektør
Sam Chotiner, SVP, Global Strategy Director
Liz Der, SVP Executive Account Director
Pat Six, VP Account Director
Jason Ashlock, SVP Executive Creative Director
Dominick Baccollo, SVP Executive Creative Director
Daniel Kim, SVP Group Creative Director
Kassandra Pollard, associeret kreativ direktør
Caitlin O'Malley, seniorstrateg
Will Zweigart, VP Comms Strategy DirectorSean Bryan, Co-Chief Creative Officer Nordamerika
Pierre Lipton, Co-Chief Creative Officer NY
Shayne Millington, Co-Chief Creative Officer NY
Justin Chen, SVP Group Creative Director
Gabby Gonzaga, Junior Art Director
Kayla Andersen, Junior tekstforfatter
Adam Koehler, VP Creative Director
Kevin Nelson, administrerende direktør McCann NY
Bill Powers, kontodirektør
Shenea Walker, Assistant Account Executive
Dominic Poynter, SVP Executive Comms Strategy Director
Christine Lane, administrerende direktør, innovation og produktion
Mihae Mukaida, SVP Executive Director of Innovation
Nathy Aviram, Chief Production Officer, McCann og Craft North America
Annie Panousopoulos, UX-arkitekt
Julia Brown, Associate Director of Project Management
Amanda Lang, senior projektleder
Jeremy Miller, Global Chief Marketing and Communication Officer
Elana Sasson, Design Ops Director
Ethan Buller, designdirektør
Herman Awuku, seniordesigner
Camille Dagorn, VP Creator Partnerships
Jeannette Subero, Senior Innovation Producer
Melanie Olar, innovationsproducent
Diane Knarr, digital producer
Aaron Kovan, produktionschef
Chris Badano, seniorproducer
Kelly Krincek, juniorproducer
Victoria Park, kommunikationsdirektør
Terry Marcello, VP Director Talent Payment
Medvirkende virksomheder
OBJ Volvox Labs Håndværk Nr 6Galleri
