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IBM
A Boy And His Atom

RAN IN: United States, Canada

CASE VIDEO


Hero Medium: Interactive,YouTube

Audience: Boomers (45+),Children (12 and under),Men,Teens (13-20),Women,Young Men (20-35),Young Women (20-35),"Forward Thinkers"

Objectives: Increase awareness

Type: Business-to-Consumer

Classification: Multinational

Language: English