New Museum

Droga5 *Lead Agency

Matt Badger - AV Editor
Carly Bennett - Assoc. Comm. Manager
Matthew Gardner - Sr. Brand Strategist
Jerry Hoak - Creative Director
Ray Del Savio - Creative Director
Colin Lord - Copywriter
Jen Lu - Interactive Creative Designer
Daniel Sumarna - Creative Intern
Bryan Wolff - Creative Intern

Its not easy getting visitors through the door of an art museum in 2013: attendance in the US recently reached its lowest point in three decades. In New York, dozens of world-class art museums use big names and big budgets to draw crowds. For the New Museums NYC 1993," we had neither. Our objective was to drive buzz that would lead to higher attendance to the museum compared to one year prior. With no paid media, Recalling 1993 generated over 210 million earned media impressions and boosted attendance 31% year-on-year.