Procter & Gamble

Walmart

Saatchi & Saatchi X *Lead Agency

Jamie Duke - Multi Media Content Specialist
Will Flanary - Sr. 3-D Designer
Frank Flurry - Director, Production Services
Christen Hansen - Project Manager
Teresa Hill - Sr. Project Manager
Allison Lee - Production Services Supervisor
Kate McGuire - Project Coord.
Kevin Murphy - Creative Director
John Robinson - Multi Media Designer
Katrina Sadlers - Proofreader

With no innovation in laundry detergent since Tide launched liquid in 1984, Tide Pods unit-dose solution was in a position to transform the category, despite a premium price point. Lost in the sea of Tide orange on shelf, our breakthrough shelf display took our shopper off autopilot, framing her laundry solution through motion-activated lights and video. Out-of-store activities on Walmart.com and co-branded newspaper inserts drove awareness. Sales volume of Tide Pods at Walmart was significantly higher than the balance of the US market and dramatically over sales objectives.