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Congratulations to this year's Effie winners!  The results of the US competition were announced at the 2024 Effia Awards US Gala on Thursday, May 23.

It was a wonderful celebration of marketing effectiveness that saw Tubi TV and Mischief @ No Fixed Address’ “Tubi Takes Viewers Down A Super Bowl Rabbit Hole,” with contributing agency, VaynerMedia, take home the Grand Effie.

After all awards were announced, the 2024 US Rankings were revealed.  The Rankings reveal the total points from finalist and winning entries in the competition and will factor into the 2024 Global Effie Index, announced in early 2025.

The Top 3 Most Effective:
Marketers: 1) Molson Coors  2) McDonald’s  3) Fox Corporation and Kraft Heinz Company (tie)
Brands:  1) McDonald’s  2) Tubi  3) Tinder
Holding Companies:  1) IPG  2) WPP  3) Publicis Groupe
Agency Networks:  1) McCann Worldgroup  2) VMLY&R (VML)  3) Ogilvy
Agency Offices:  1) Mischief @ No Fixed Address 2) Ogilvy New York 3) McCann New York
Independent Agencies:  1) Mischief @ No Fixed Address 2) Wieden+Kennedy  3) GUT

To read more about this year's winners, click here >
Download the Winners List >

The Effie Case Database offers a collection of Ideas That Work^®, featuring thousansd finalist and and winning case studies and creative reels, highlighting effective marketing communications strategies, ideas and results from around the world.

Learn more >