簡而言之，您現在可以為行銷人員提供的最佳建議是什麼？
Know what you stand for and what you stand against—that’s where brands find their tension and become worthy of attention in our increasingly attention-starved culture.
用一句話來說，您如何定義有效行銷？
The worst thing for a brand to become is invisible, so the most effective marketing elevates a brand’s role in the lives of consumers and culture—undeniable relevance and talkability are key.
Taylor Wiegert served on the Round One Jury for the 2020 艾菲獎美國 競賽。
