Saima Qamar, Managing Director, Tender Dragon

一言以蔽之…

您如何定義有效行銷?
Effective marketing is anything that touches a valid need of the consumer.

現在您對哪些行銷趨勢感到興奮?
Digital marketing, it’s like a drip irrigation system touching the right person at the right time.

創造力如何提高效率?
If creativity is based on consumer insights, it will be effective.

您希望未來五年的行銷是什麼樣子?
I hope to see more ethical marketing—we at times overlook culture and values and just focus on sales.

Saima was a 2023 艾菲獎巴基斯坦 法官。 看更多 In One Sentence 功能.