In one sentence…how do you define effective marketing?
Effective marketing is human-centric: it prioritizes people’s needs, creates empathic products and leverages communication potential to not only promote products, but also nudge people toward more useful habits and well-being.
現在您可以為行銷人員提供的最佳建議是什麼？
Look into the future, not “in the rearview mirror,” to explore trends and anticipate new needs of your customers.
How can marketers stay effective in times of challenge?
Train soft skills: creativity, empathy and resilience.
Marina Bezouglova served on the jury for the 2020 Effie Awards Russia 競賽。
