一言以蔽之…
您如何定義有效行銷？
Ideas that are interesting enough to have an impact.
創造力如何提高效率？
By capturing hearts and minds beyond the competition.
即使面對變化，您認為有效行銷的哪些方面仍然保持不變？
Great ideas demonstrate a real understanding of people and their behaviour.
現在您對哪些行銷趨勢感到興奮？
Brands taking a leading role in solving real problems, not just for attention but for real world impact.
您希望未來五年的行銷是什麼樣子？
A return to creative bravery over conservative derivation.
