Asif Aziz, Chief Commercial Officer, Jazz

簡而言之…您現在可以為行銷人員提供的最佳建議是什麼?

Never act upon a single data point; always triangulate multiple data points to come to an insight.

您如何定義有效行銷?

The ability to a build a strong narrative that connects and resonates to deliver results.

行銷人員如何在挑戰時期保持有效?

Go where your audience and customers are going, not where they have been.

Asif Aziz served on the Final Round jury for the 2020 艾菲獎巴基斯坦 競賽。