Brussels, 30 June 2025：欧洲通信机构协会（东非农业协会) and 欧洲艾菲奖 have announced the distinguished group of marketing leaders who will serve on the Grand Jury for the 2025 Effie Awards Europe competition. This jury will determine the Grand Effie Winner, the highest honour recognising the most effective marketing campaign of the year.
As the global authority on marketing effectiveness, the Effie Awards celebrate ideas that work, recognising marketing efforts that not only captivate but also deliver meaningful business impact.
The 2025 Effie Awards Europe Grand Jury comprises top industry leaders from diverse sectors. Their task: to evaluate the year’s most successful marketing and choose the campaign that best shows strategic brilliance, creative execution, and outstanding results. The session will be moderated by Iva Bennefeld, VP Marketing & Brand Excellence & Transformation Europe at Mondelēz International.
今年的评审团由一位客户和一位代理机构领导人共同担任主席：Mullenlowe Group UK 首席战略官 Ayesha Walawalkar 和 LACOSTE 副首席执行官 Catherine Spindler。
“I am honoured and excited to moderate this year’s European Grand Effie Jury, reflecting a high-calibre cast of industry professionals. Together we will be reviewing Europe’s finest Marketing Business Cases – which stand out to drive business and do so in a new, inspiring way – leading the way in Effective Marketing. 6 months Countdown has started ticking – looking very much forward to a challenging and yet rewarding day! “, said Iva.
The 2025 Effie Awards Europe Grand Jury members are:
- Agnieszka Getler- Kicman, Marketing Director, Danone, Żywiec Zdrój, Poland
- Barbara Sala, Europe Sr Connections Director, Coca-Cola, Italy
- Ben Curtis, Global Vice President, Rexona, Unilever, The Netherlands
- Dan Clays, CEO, Omnicom Media Group, United Kingdom
- Darren Hawkins, Head of Effectiveness, Europe & UK, McCann Worldgroup, United Kingdom
- Demet İkiler, EMEA CEO, Publicis Groupe, Turkey
- Duarte Roquette, Chief Strategy, Growth and Innovation Officer, BAR Ogilvy, Portugal
- Grainne Wafer, Global Category Director Beer, Vodka, Liqueurs, Convenience, Diageo, Ireland
- Marielle Wilsdorf, Creative Managing Director, Scholz&Friends, Germany
- Neal Davies, Chairman, TBWA\Ireland, Ireland
- Pathman Ruthirapathy, Global MD, Innovation, Havas Media, United Kingdom
- Peter Hoffman, Senior Industry Head / Agency and Partner , Google, Germany
- Susanne Plümecke, European COO, INNOCEAN Europe, Germany
- Suvi Lähde, Executive Creative Director, SEK, Finland
- Sven Huberts, President, Global Experience & Innovation, Dentsu, The Netherlands
- Vas Kourakis, Global Marketing Effectiveness Director, L’Oreal, France
- Věra Šídlová, Global Creative Thought Leadership Director, Kantar, Czech Republic
The jury will meet on 10 December in Brussels, ahead of the EACA/Effie conference and Awards Gala, where the Grand Effie announcement will be the pinnacle of the show. 查看完整评审团名单及简介.
如需了解更多信息，请联系项目经理 Kasia Gluszak kasia.gluszak@eaca.eu.
关于欧洲艾菲奖
1996 年推出的 欧洲艾菲奖 是首个以有效性为评判标准的泛欧洲营销传播奖。艾菲通过教育、奖项、不断发展的计划和对产生结果的营销策略的一流见解，引领、激励和支持营销有效性的实践和从业者。艾菲表彰欧洲最有效的品牌、营销人员和机构，被视为全球成就的象征，同时也是引领未来营销成功的资源。EFFIE® 和 EFFIE EUROPE® 是 Effie Worldwide, Inc. 的注册商标，并已获得 EACA 的许可。保留所有权利。请访问 LinkedIn.
关于 EACA
EACA 是欧洲通信机构和协会的代言人，致力于促进商业通信对社会的经济和社会贡献。EACA 负责监督和参与支持循证和适度监管的相关政策辩论，组建行业联盟，并促进和参与行业标准的制定。EACA 的成员包括广告、媒体、数字、品牌和公关机构及其国家协会——它们共同代表来自近 30 个欧洲国家的 2,500 多个组织，直接雇用超过 120,000 名员工。如需了解更多信息，请访问 www.eaca.eu.
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