Asim Naqvi, CEO, Ogilvy Pakistan

In one sentence…what is the best advice you can offer marketers today?

Always remember that your end goal is to sell while keeping the process as simple as possible.

Bạn định nghĩa thế nào là tiếp thị hiệu quả?

Creating and growing sales while making the customers feel smart about their buy.

Các nhà tiếp thị có thể duy trì hiệu quả như thế nào trong thời điểm khó khăn?

The key is to never get distracted from what you want to achieve and never overcomplicate how you want to achieve it.

Asim Naqvi served on the Final Round jury for the 2020 Giải thưởng Effie Pakistan cuộc thi.