There’s lots of talk around creating cultures of effectiveness, but what is in short supply is clear guidance on how to create them.
In our new report, Забезпечення ефективності, we surveyed senior marketing leaders from across the industry, including Глобальне найкраще з найкращих Effie winners, judges, and top performers in the Глобальний індекс Effie, with the aim of getting a deeper understanding of how to put effectiveness into action.
In our exploration, we’ve uncovered a fundamental truth: humanity lies at the heart of effectiveness. It’s not just about what we do, but how we do it — what is required from leadership? How do you design a way of working that helps not hinders? What are the values and behaviors that set you up for success? How do you build great relationships with your partners?
Packed with applicable insights, tactics, and principles, the report is designed to help you make effectiveness happen within your teams.