Team DDB Warsaw, OS3 multimedia, Universal McCann, Value Media and PKO Polish Bank took home the Grand Effie for their case "The perfect employee".
Gold Effie Awards were presented to: Ogilvy & Mather, MEC and Orange Poland for their case "No limitations and boundaries" (NJU Mobile); Saatchi & Saatchi Poland, Closbrother, PHD Media Direction and Toyota Motor Poland for "Sell out 2013 with W. Zientarski"; MediaCom Warsaw, Grandes Kochonos, CPC, K2 and PLAY for "So who else is PLAY-ing with us?; VML Poland, Starcom MediaVest Group and PZU for "The extra helpful PZU agents"; MEC, Ogilvy & Mather, Duda Poland and Jeronimo Martins Poland for "We are all national football team"; DDB Warsaw, OS3 multimedia, Universal McCann, Value Media and PKO Polish Bank for "The perfect employee".
The title of Most Effective Advertising Agency went to DDB Warsaw, and the title of Most Effective Media House went to Starcom MediaVest Group.
“The level of cases entered to the competition this year was very high,” said Pawel Tyszkiewicz, General Manager of SAR Marketing Communication Association, the organizing Association of Effie Poland.
The evening included a speech by Poland’s Minister of Economy Janusz Piechocinski, who spoke about the economic importance of Polish products, Polish exports, brand management, and the expansion of Polish companies around the world.
The cases were judged by a 75-person jury of senior executives from advertisers, business, agencies, media and market research and independent consultants, chaired by Katarzyna Milanovic, General Director NIVEA for Poland and the Baltic.
For more information on Effie Poland’s 15th anniversary gala, visit their website.
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Tungkol sa Effie Worldwide Naging Champion sa pagsasanay at mga practitioner ng pagiging epektibo sa marketing, ang Effie Worldwide ay nagbibigay-pansin sa mga ideya sa marketing na gumagana at naghihikayat ng maalalahanin na pag-uusap sa paligid ng mga driver ng pagiging epektibo sa marketing. Nakikipagtulungan ang Effie network sa ilan sa mga nangungunang organisasyon ng pananaliksik at media sa buong mundo para dalhin ang mga audience nito na may kaugnayang insight sa epektibong diskarte sa marketing. Ang Effie Awards ay kilala ng mga advertiser at ahensya sa buong mundo bilang ang pre-eminent award sa industriya, at kinikilala ang anuman at lahat ng anyo ng marketing communication na nakakatulong sa tagumpay ng isang brand. Mula noong 1968, ang pagkapanalo ng isang Effie ay naging isang pandaigdigang simbolo ng tagumpay. Ngayon, ipinagdiriwang ni Effie ang pagiging epektibo sa buong mundo na may higit sa 40 global, rehiyonal at pambansa mga programa sa buong Asia-Pacific, Europe, Latin America, Middle East/North Africa at North America. Kabilang sa mga inisyatiba ng effie ang Effie Effectiveness Index, pagraranggo ng mga pinakaepektibong kumpanya at tatak sa buong mundo at ang Database ng Kaso ng Effie. Para sa higit pang mga detalye, bisitahin ang www.effie.org. Sundin @effieawards sa Twitter para sa mga update sa impormasyon ni Effie, mga programa at balita.
