Sa Isang Pangungusap…
Ano ang karaniwang maling kuru-kuro tungkol sa pagiging epektibo sa marketing?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
Ano ang isang ugali na dapat gawin ng mga marketer ngayon upang mapahusay ang pagiging epektibo?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
Ano ang isang mahalagang aral tungkol sa pagiging epektibo sa marketing na natutunan mo mula sa karanasan?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 MENA Effie Awards kompetisyon.
