Sa isang pangungusap, ano ang pinakamahusay na payo na maibibigay mo sa mga marketer ngayon?
Stay attuned (to understanding the latest trends), be adaptive (and change your strategy or plan if conditions require it), act with the consumer in your mind and heart (with the goal of making them happier) and keep on learning (but don’t forget the basics).
Sa isang pangungusap, paano mo tinukoy ang epektibong marketing?
Effective marketing should inspire business results and make impact; bring the consumer real value (so that they are ready and eager to pay the price you are charging); and have a bigger mission to make this world a better place.
Natalia Paliy served as a judge for the 2019 Effie Awards Ukraine kompetisyon.
