Asif Aziz, Chief Commercial Officer, Jazz

Sa isang pangungusap...Ano ang pinakamahusay na payo na maiaalok mo sa mga marketer ngayon?

Never act upon a single data point; always triangulate multiple data points to come to an insight.

Paano mo tukuyin ang epektibong marketing?

The ability to a build a strong narrative that connects and resonates to deliver results.

Paano mananatiling epektibo ang mga marketer sa panahon ng hamon?

Go where your audience and customers are going, not where they have been.

Asif Aziz served on the Final Round jury for the 2020 Effie Awards Pakistan kompetisyon.