Sa Isang Pangungusap…
Paano mo tukuyin ang epektibong marketing?
Effective marketing drives preference and speaks to business purpose, requiring marketers to authentically resonate with target audiences with longevity in mind.
Anong (mga) trend sa marketing ang kinasasabikan mo ngayon?
My love of positive psychology is going to show here, but I am so inspired to see the rise of advocacy-based marketing – change happens when conversation inspires action, and for marketers to be generating meaningful conversations is incredibly exciting and energizing for me.
Paano nagdudulot ng pagiging epektibo ang pagkamalikhain?
Creativity helps us “burn the box” and reach new heights, furthering both the human and business agenda, which is exactly what effective marketing is supposed to do!
Ano ang paborito mong panalo sa pagiging epektibo sa nakalipas na ilang buwan—personal o propesyonal?
I’m not able to share in full detail yet my favorite win, but recently we at Kantar developed a partnership with a global advocacy organization and are working on helping empower marketers to do better, more impactful, and meaningfully inclusive creative through actionable insights.
Ano ang inaasahan mong hitsura ng marketing sa susunod na limang taon?
My biggest wish is that we continue being forces for good and growth – I hope to see marketers stand proudly in purpose and advocacy and expand societal good.
Anna was a Round One 2023 Effie US judge. Read more In One Sentence features.
