Marina Bezouglova, Regional Head, Central & Eastern Europe, Healthcare, Ipsos

In one sentence…how do you define effective marketing?

Effective marketing is human-centric: it prioritizes people’s needs, creates empathic products and leverages communication potential to not only promote products, but also nudge people toward more useful habits and well-being.

இன்று நீங்கள் சந்தைப்படுத்துபவர்களுக்கு வழங்கக்கூடிய சிறந்த ஆலோசனை என்ன?

Look into the future, not “in the rearview mirror,” to explore trends and anticipate new needs of your customers.

How can marketers stay effective in times of challenge?

Train soft skills: creativity, empathy and resilience.

Marina Bezouglova served on the jury for the 2020 Effie Awards Russia போட்டி.