Winning an Effie is a global benchmark of marketing excellence. It can bolster budgets, attract new business and turbo-charge careers. It’s important that Effie represents the modern marketing landscape; while traditional advertising still has an important role to play, we welcome entries from all marketing disciplines, and our categories reflect this.
This year we’re introducing three new awards: Brand of the Year och Agency of the Year – to recognise organisations with effectiveness baked into their marketing approach. And Newcomer of the Year – to celebrate first time entrants*. See page 33 of the Entry Kit for further details.
We are now open for entries for 2025’s Awards programme – you can access our online Awards entry portal below:
Our deadlines for submissions are:
Early Bird 6th May 2025 £900
Standard 4th June 2025 £1,480
Extended 11th June 2025 £1,860
* These are not linked to the Effie Index.
‘NEED TO KNOW’ PRACTICAL INFO
DET PRAKTISKA
All faktainformation du behöver för ditt bidrag på ett ställe.
Entry KitThe best place to start. Includes information about eligibility, categories, fees, sourcing data, how to fill in the Entry Forms…in fact everything you need to know to write and submit your Effie entry.
Entry Form Templates
Mallar som hjälper dig att skriva ditt bidrag innan du skickar in det på Effies inträdesportal online. Please use the Standard Template for all categories except Performance Marketing and Sustained Success categories. You can download the templates below:
Standard mall för anmälningsformulär
Mall för inträdesformulär för Performance Marketing
Mall för ansökningsformulär för hållbar framgång
‘USEFUL TO KNOW’ HELPFUL RESOURCESNYTTIGA RESURSER
Användbar information och resurser som hjälper dig att göra ditt bidrag på bästa sätt.
Effektiv inträdesguide
Råd och tips från Effie Judges för att förklara hur ett prisbelönt bidrag ser ut.
Hur man deltar i workshops
A free 45 minute online training session to talk you through the Effie Awards entry process. Useful when you’re getting started. Just fill in this short form att anmäla sig.
Entry Mentoring (subject to availability)
We pair you up with an experienced judge to help you improve your entry. Useful when you’ve written a draft and could do with fresh eyes on it. Contact us on effieuk@effie.org to check availability.
EXAMPLES OF WINNING CASESWinning cases from previous years
These winning cases from 2023 and 2024 will help to show you what good looks like – just click on the images below to download each one.
Yorkshire Tea by Lucky Generals (Grand winner)
Pot Noodle by U-Studio and OLIVER (Gold winner)
H&M by Digitas (Bronze winner)
Aldi (Social) by McCann Manchester (Bronze winner)