Winning an Effie is a global benchmark of marketing excellence. It can bolster budgets, attract new business and turbo-charge careers. It’s important that Effie represents the modern marketing landscape; while traditional advertising still has an important role to play, we welcome entries from all marketing disciplines, and our categories reflect this.
This year we’re introducing three new awards: Brand of the Year in Agency of the Year – to recognise organisations with effectiveness baked into their marketing approach. And Newcomer of the Year – to celebrate first time entrants*. See page 33 of the Entry Kit for further details.
We are now open for entries for 2025’s Awards programme – you can access our online Awards entry portal below:
Our deadlines for submissions are:
Early Bird 6th May 2025 £900
Standard 4th June 2025 £1,480
Extended 11th June 2025 £1,860
* These are not linked to the Effie Index.
‘NEED TO KNOW’ PRACTICAL INFO
PRAKTIČNE STVARI
Vse dejanske informacije, ki jih potrebujete za vstop na enem mestu.
Vstopni kompletThe best place to start. Includes information about eligibility, categories, fees, sourcing data, how to fill in the Entry Forms…in fact everything you need to know to write and submit your Effie entry.
Entry Form Templates
Predloge, ki vam bodo v pomoč pri pisanju vnosa, preden ga oddate na spletnem vstopnem portalu Effie. Please use the Standard Template for all categories except Performance Marketing and Sustained Success categories. You can download the templates below:
Standardna predloga prijavnega obrazca
Predloga obrazca za prijavo Performance Marketing
Predloga obrazca za vnos trajnega uspeha
‘USEFUL TO KNOW’ HELPFUL RESOURCESKORISTNI VIRI
Uporabne informacije in viri, ki vam bodo pomagali, da bo vaš vstop kar najboljši.
Učinkovit vodnik za vstop
Nasveti in nasveti sodnikov Effie, ki pojasnjujejo, kako izgleda nagrajena prijava.
Kako se prijaviti na delavnice
A free 45 minute online training session to talk you through the Effie Awards entry process. Useful when you’re getting started. Just fill in this short form da se prijavim.
Entry Mentoring (subject to availability)
We pair you up with an experienced judge to help you improve your entry. Useful when you’ve written a draft and could do with fresh eyes on it. Contact us on effieuk@effie.org to check availability.
EXAMPLES OF WINNING CASESWinning cases from previous years
These winning cases from 2023 and 2024 will help to show you what good looks like – just click on the images below to download each one.
Yorkshire Tea by Lucky Generals (Grand winner)
Pot Noodle by U-Studio and OLIVER (Gold winner)
H&M by Digitas (Bronze winner)
Aldi (Social) by McCann Manchester (Bronze winner)