– Entry levels increase 5% on 2024 numbers, continuing a pattern of strong year-over-year growth
– Finalists span major Canadian brands and agencies with McDonald’s scoring most spots for a single advertiser – eight across different categories
– Kellogg’s, Scotiabank and OWN.CANCER are shortlisted in category that recognizes sustained marketing impact
– Winners to be announced in build-up to the 2025 Awards Gala at The Gathering in October
The 2025 Effie Awards Canada competition, which recognizes and celebrates outstanding achievement in marketing effectiveness in Canada, has concluded its judging process with 63 entries making it through as Finalists, across 40 brands. Rethink is the agency with the highest number of Finalist entries (15), followed by Cossette (10), FCB (7), Courage Inc (6) and McCann Canada (6). Fifteen other agencies’ entries made the list as well.
The number of entries submitted to the 2025 competition rose by 5% on the previous year, continuing a pattern of sustained growth after a significant increase in 2024. McDonald’s Canada is the most listed advertiser, with eight nods for three different campaigns created by Cossette.
Three advertisers and their agencies Kellogg’s (Leo Toronto), Scotiabank (Rethink) and the charity OWN.CANCER (Daughter Creative) made it through to the Final Round in the Sustained Success category, an encouraging sign that advertisers in Canada are investing in long-term, smart brand-building that delivers consistent, impactful results over time.
Celoten seznam finalistov najdete tukaj: https://theica.ca/effie-winners-2025.
Following a rigorous judging process the initial Finalists list includes all entries that made it to Final Round Judging and are up for a coveted Effie award. As the winners are announced, winning entries will move from the Finalist list to their recognized award level.
The Effie Awards Canada judging process involved 230+ esteemed judges drawn from the senior ranks of brands, agencies and academia, headed by Kate Torrance, VP, Head of Brand, Content and Communications, SickKids Foundation; and Adam Reeves, Chief Creative Officer, TBWA\Canada, who were named co-chairs of the Effie Canada steering committee for 2024/2025.
Finalist entries that have been awarded Winners will be revealed in the coming weeks (Bronze winners on October 6, and Silver winners on October 14).
These announcements form part of the build-up to the 2025 Effie Awards Canada Gala where the Gold, Grand Effie, Effie Canada Marketer of the Year, and Effie Canada Agency of the Year will all be announced live on stage. The Gala on Friday, October 24th is part of the multi-day Canadian Marketing Effectiveness Summit 2025, taking place at The Gathering in Banff, AB. For more information and exclusive discounts on passes, visit https://theica.ca/cmes-2025.
Scott Knox, President & CEO of the ICA, said: “The Effie Awards Canada have seen remarkable growth in recent years, and this year’s finalists are proof of that momentum. Congratulations to all those brands and agencies that have made the cut because the Effies have become the gold standard for marketing effectiveness in this country. That spirit of excellence is exactly what we celebrate through our ‘Brands Need More Canada’ campaign – shining a light on the talent, creativity, and effectiveness that Canada brings to the world.”
“It’s particularly inspiring to see three brands recognised in the Sustained Success category this year. That recognition is about more than great campaigns because it involves long-term commitment, consistency, and partnerships that endure. The Effies are a showcase of agency–client relationships that stand the test of time, and this year’s entries demonstrate just how powerful those collaborations can be in building brands, driving business, and elevating Canadian marketing to new heights.”
O ICA
ICA, ustanovljena leta 1905, obstaja, da bi pozitivno oblikovala poslovno okolje za uspešne agencije. Prizadeva si razširiti, zaščititi in preoblikovati svoje člane, njihove ljudi in industrijo.
O nagradah Effie
Oglaševalci in agencije po vsem svetu priznavajo nagrade Effie kot najvišjo nagrado v panogi in priznavajo vse in vse oblike trženja, ki prispevajo k uspehu blagovne znamke. Že več kot 50 let je zmaga na Effie postala svetovni simbol dosežkov. Danes Effie slavi učinkovitost po vsem svetu z več kot 55 programi, ki zajemajo 125+ trgov, vključno z globalnimi Effie, regionalnimi programi v Aziji in Tihem oceanu, Afriki/Bližnjem vzhodu, Evropi in Latinski Ameriki ter nacionalnimi programi Effie.
Za več informacij:
Madison Papple, vodja komunikacij in operacij, ICA
madison@theica.ca ali +1 (416) 569-8410
Scott Knox, predsednik in izvršni direktor, ICA
scott@theica.ca ali +1 (437) 350-1436
