LONDON, 9th November 2023 — Effie UK, which recognises and celebrates the most effective marketing of the year, is proud to unveil the winners of the 2023 Effie Awards UK competition.
Twenty-one Gold, Silver and Bronze winners were chosen this year for solving a marketing challenge effectively, connecting with the target audience and achieving outstanding results.
Yorkshire Tea scooped the Grand Effie for the most effective marketing campaign in the UK, and also a Gold for its long-running brand campaign, ‘Where Everything’s Done Proper’. Four other brands were also awarded Gold: CALM, Mayor of London, Pot Noodle and Tesco.
Strieborné ocenenia získalo osem značiek – Dell, Heinz Pasta Sauces, McDonald's, Santander, Tesco, TV Licensing, Vodafone a The Woolmark Company. Effie UK tiež odovzdala osem bronzových ocenení: Capita pre britskú armádu, DFS, H&M, Merlin Entertainments, Detský hospic Noemovej archy, Renault UK, Tesco a TUI.
This year, six of the Gold, Silver and Bronze awards winners were from the Positive Change category – a demonstration of brands reaping the rewards for making useful contributions to society. The same category also generated the most shortlisted entries among this year’s 40 finalists – the event’s largest number of finalists ever. A further four winners, including the Grand Effie winner, came from the Sustained Success category – sending out a strong message about the power of long term thinking to drive business success.
The 2023 Effie Awards UK were announced at a special celebration held at Christ Church Spitalfields on November 9, and this year featured winners from a broader range of marketing disciplines than ever before. Winning entries came from eCRM, PR-led activity, shopper marketing strategy and social media activation, alongside more traditional entrants from advertising. Winners also spanned both national and regional campaigns, highlighting that local, small-budget marketing can be highly effective.
Juliet Haygarth, Managing Director, Effie UK, said: “It’s not easy to make effective marketing day in and day out. Nor is it easy to win an Effie. With more entries than ever, this year’s competition was hotly contested and has produced a strong set of winners that are testament to the talent, tenacity and innovation of marketers in the UK. We’re proud to shine a spotlight on a diverse set of work that demonstrates the tangible impact marketing can have, no matter what the challenge.”
The winners’ details in full are:
VEĽKÁ EFFIE
Značka: Yorkshire Tea
Agency: Lucky Generals
ZLATÝ
Kategória: Positive Change: Social Good – Non-profit
Značka: CALM
Lead agency: adam&eveDDB
Kategória: Positive Change: Social Good – Non-profit
Značka: Starosta Londýna
Lead agency: Ogilvy UK
Kategória: sociálne médiá
Značka: Pot Noodle
Lead agency: U-Studio/Oliver
Kategória: Positive Change: Social Good – Brands
Značka: Tesco
Lead agency: Essence Mediacom
Kategória: Sustained Success – Products
Značka: Yorkshire Tea
Lead agency: Lucky Generals
SILVER
Kategória: Positive Change: Social Good – Brands
Značka: Dell
Lead agency: VMLY&R New York
Kategória: New Product of Service Introductions & Line Extensions
Značka: Omáčky na cestoviny Heinz
Lead agency: Wunderman Thompson Spain
Kategória: Sustained Success – Services
Značka: McDonald’s
Lead agency: Leo Burnett UK
Kategória: Sustained Success – Services
Značka: Santander
Lead agency: House 337
Kategória: Sezónny marketing
Značka: Tesco
Lead agency: BBH London
Kategória: Government Institutional & Third Sector
Značka: TV Licensing
Lead agency: RAPP UK
Kategória: Positive Change: Social Good – Brands
Značka: Vodafone
Lead agency: Ogilvy UK
Kategória: Positive Change: Social Goods – Brands
Značka: The Woolmark Company
Lead agency: 20something
BRONZOVÁ
Kategória: Government Institutional & Third Sector
Značka: Capita pre britskú armádu
Lead agency: Accenture Song
Kategória: Maloobchod
Značka: DFS
Lead agency: Pablo London
Kategória: Sustained Success – Products
Značka: H&M
Lead agency: Digitas
Kategória: renesancie
Značka: Merlin Entertainments
Lead agency: Creature London
Kategória: Healthcare
Značka: Noah’s Ark Children’s Hospice
Lead agency: Oliver
Kategória: Sezónny marketing
Značka: Renault UK
Lead agency: Publicis Poke
Kategória: Maloobchod
Značka: Tesco
Lead agency: BBH London
Kategória: Travel Transport & Tourism
Značka: TUI
Lead agency: Leo Burnett London
View the 2023 Effie Awards UK Winners & Finalists Showcase >
