With everyone talking about inclusive marketing, this session examines the true effectiveness of in-culture and in-language communications to grow consumers. This year, Univision commissioned a study with Nielsen measuring advertising performance among brands, and found that it literally pays to partner with diverse media networks because reaching consumers in the right environment results in higher returns.
In this panel discussion, moderated by Univision’s EVP of Research, Insights & Analytics, Roberto Ruiz, hear from Elizabeth Campbell, Senior Director, Marketing at McDonald’s, Lina Polimeni, Chief Media Officer at Lilly USA, and Tsvetan Tsvetkov, SVP, Nielsen Plan/Optimize at Nielsen, to garner insights and actionable learnings from powerful Effie-winning brands that recognize the power of connecting with U.S. Hispanics.
