Neha Ahuja, Director, Head of Marketing – India, Middle East and North Africa, Spotify

Jednou vetou…

Ako definujete efektívny marketing?
As I know it, effective marketing is the most crucial driver for business growth, ensuring the right brand presence and sustainable profitability.

Aké marketingové trendy vás momentálne nadchli? 
2023 is going to be all about the integration of AI-powered technologies, immersive experiences like virtual and augmented reality, and a focus on sustainability and social responsibility.

Ako kreativita zvyšuje efektivitu? 
Good creativity drives marketing effectiveness by fostering emotional connections and distinguishing brands, leading to increased engagement and a higher likelihood of conversion.

Ako by mal podľa vás vyzerať marketing v nasledujúcich piatich rokoch? 
I hope marketing becomes more personalized, authentic and values-driven, leveraging advanced technologies responsibly to deliver relevant and meaningful experiences to consumers, while making a positive impact on society and the environment.

Neha is a 2023 Globálne najlepšie z najlepších sudca. Pozrite si ďalšie funkcie v jednej vete