Neha Ahuja, Director, Head of Marketing – India, Middle East and North Africa, Spotify

Într-o singură propoziție…

Cum definiți un marketing eficient?
As I know it, effective marketing is the most crucial driver for business growth, ensuring the right brand presence and sustainable profitability.

De ce tendințe de marketing sunteți entuziasmat în acest moment? 
2023 is going to be all about the integration of AI-powered technologies, immersive experiences like virtual and augmented reality, and a focus on sustainability and social responsibility.

Cum stimulează creativitatea eficiența? 
Good creativity drives marketing effectiveness by fostering emotional connections and distinguishing brands, leading to increased engagement and a higher likelihood of conversion.

Cum sperați să arate marketingul în următorii cinci ani? 
I hope marketing becomes more personalized, authentic and values-driven, leveraging advanced technologies responsibly to deliver relevant and meaningful experiences to consumers, while making a positive impact on society and the environment.

Neha is a 2023 Global Best of the Best judecător. Vedeți mai multe funcții Într-o singură propoziție