Effie Worldwide announced that for the third consecutive year, the Global Effie Effectiveness Index reveals Unilever is the most effective marketer and WPP is the most effective holding company in the world. Coca-Cola is the most effective brand for the second year in a row. BBDO Worldwide is the most effective agency network and Sancho BBDO (Bogota) is the most effective individual agency office. Budapest-based ACG Advertising Agency was named the number one ranked independent agency, globally.
Now in its fourth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.
The Coca-Cola Company is ranked as the second most effective marketer in the world, followed by Procter & Gamble, PepsiCo (which returns to the top five after a one year absence) and Nestlé. McDonald’s is the second most effective brand, followed by Vodafone, Pepsi, and Dove.
Following WPP, Omnicom maintains its spot as the second most effective holding company globally. IPG regained its third place ranking (which it held in 2011 and 2012), followed by Publicis Groupe (4o) and Havas (5o).
BBDO Worldwide claimed the top ranking for the most effective agency network, followed by Ogilvy & Mather, McCann Worldgroup, DDB Worldwide and Leo Burnett Worldwide.
Sancho BBDO is the top ranked individual agency office, followed by Lowe Lintas (Mumbai), Ogilvy & Mather (Mumbai), FP7/DXB (Dubai), and Starcom MediaVest Group (Chicago).
ACG Advertising Agency (Budapest) was ranked first in the independent agency ranking, followed by Kinograf (Kiev) and Barnes, Catmur & Friends (Auckland). Banda Agency (Kiev), ranked the 4o and Madre Buenos Aires, Beat (Bogota) and Alametifarika (Istanbul) all tied for 5o most effective independent agency globally.
“Since the Effie Effectiveness Index was launched four years ago, the bar has been raised for companies with the most effective marketing communications strategies, ideas and results,” said Neal Davies, President and CEO of Effie Worldwide. “Marketers who have held the top slot or climbed another level in the Global Effie Index, continue to show the worldwide business community how to create ideas that work.”
Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results. For more information on the most effective agencies, marketers and brands – both globally and regionally visit www.effieindex.com.
Contato:
Rebeca Sullivan
para Effie Worldwide
rebecca@rsullivanpr.com
617-501-4010/781-326-1996
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Sobre a Effie Worldwide Defendendo a prática e os praticantes da eficácia do marketing, a Effie Worldwide destaca ideias de marketing que funcionam e incentiva o diálogo ponderado em torno dos impulsionadores da eficácia do marketing. A rede Effie trabalha com algumas das principais organizações de pesquisa e mídia do mundo para trazer ao seu público insights relevantes sobre estratégias de marketing eficazes. Os Effie Awards são conhecidos por anunciantes e agências globalmente como o prêmio preeminente do setor e reconhecem todas e quaisquer formas de comunicação de marketing que contribuem para o sucesso de uma marca. Desde 1968, ganhar um Effie se tornou um símbolo global de conquista. Hoje, a Effie celebra a eficácia em todo o mundo com mais de 40 prêmios globais, regionais e nacionais. programas em toda a Ásia-Pacífico, Europa, América Latina, Oriente Médio/Norte da África e América do Norte. As iniciativas da Effie incluem a Índice de Eficácia Effie, classificando as empresas e marcas mais eficazes globalmente e Banco de dados de casos Effie. Para mais detalhes, visite www.effie.org. Seguir @effieawards no Twitter para atualizações sobre informações de Effie, programas e notícias.
