Em uma frase…
Qual é um equívoco comum sobre a eficácia do marketing?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
Qual é o hábito que os profissionais de marketing de hoje devem adotar para aumentar a eficácia?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
Qual é a lição mais importante sobre eficácia de marketing que você aprendeu com a experiência?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 MENA Effie Awards concorrência.
