Effie Awards Ireland is run by IAPI (Institute of Advertising Practitioners in Ireland).  

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Effie Awards Ireland Launch - 28 November

Effie’s mission is to lead, inspire and champion the practice and practitioners
of marketing effectiveness. 

The Effies recognise any and all forms of marketing communication that  contribute to a brand's success. Any idea driven by any marketing communications medium or combination of mediums is eligible for an Effie, as long as the results are proven. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie recognises effectiveness worldwide with the Global Effie, regional award programs and almost 50 national programs.

IAPI are the latest to join the Effie network bringing Effie Awards to the Irish industry. This prestigious programme replaces ADFX and the inaugural awards in Ireland will take place in 2020.

Effie Awards Ireland -
  • will honour the most significant achievement in commercial creativity and communications: ideas that work.
  • will create a globally recognised and best-in-class awards and education programme around marketing effectiveness for the Irish market.
  • will enable winners in Ireland to benchmark themselves internationally as every Effie programme uses standardised judging criteria.

Categories for the Inaugural Year

To help you with your entries in this inaugural year, IAPI are hosting a free “How to Win an Effie” workshop on 26th February. This will be particularly useful for the agency personnel tasked with writing the entry.

Effie Awards Ireland will be open for entries by the end of February 2020 and there will be 21 categories to choose from. 

Meanwhile, if you have any further questions, please email
Industry Categories
  • FMCG, Petcare & Homewares
  • Pharma, Healthcare, Cosmetics, Toiletries, Nutrition
  • Finance & Insurance Services
  • IT, Telecomms & Consumer Electronics
  • Leisure, Media, Sport, Travel & Gaming
  • Automotive & Transportation
  • Retail & Fashion (Bricks or Clicks or both)
  • Alcoholic Beverages
  • Utilities, Public Service & Government 
  • Construction & Property

Specialist Categories
  • Small Budget – less than €50k
  • Positive Change – Brands, NFP – Environmental or Social Good
  • Direct to Consumer/Direct Response
  • Business to Business
  • Engaged Community
  • Data Driven
  • New Product or Service Introduction
  • Topical Marketing (Current Events)
  • Media Innovation
  • Media Content & Partnership/Sponsorship Effectiveness
  • Sustained Effectiveness

Grand Effie Award

Judging Criteria, Deadlines, and Entry Fees

70% of the score, equally weighted for each section:
  • Challenge, Context & Objectives
  • Insight & Strategic Idea
  • Bringing the Idea to Life (This includes the creative and media strategies and the work itself)
30% of the score is based on Results


1st Early Bird - Deadline 29th May 2020 - €500
2nd Early Bird - Deadline 19th June 2020 - €650
FINAL Entry - Deadline 3rd July 2020 - €800

Sample Entry Form
Please see below a sample entry form from the UK Effies. Irish entry forms will be available online from 3rd April when the portal will open for entries, but the following documents will assist you in the interim in gathering information for your entries. 

Effie Awards Ireland Entry Kit
UK Entry Form 2020
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2020 dates opening soon

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