5 for 50

Honoring the most effective marketing over the last 50 years and how it will shape our future.

  • Original

    5 for 50 Winners

  • Original

    5 for 50 Gala Intro. Video

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    5 for 50 Shortlist

5 for 50 Gala Winners Announcement

Congratulations to the 5 for 50 winners and shortlist.

See the Gala introduction video, showcasing the work of all shortlisted brands, here.  

Review the winner press release here.


Effie is celebrating its 50th Anniversary as the leading global authority on marketing effectiveness.  As part of Effie’s celebration of effectiveness in our industry, a special award, 5 for 50, will be given to the five most enduringly effective and inspirational brands globally.

The 5 for 50 award represents the pinnacle of sustained brand success – the brands that have led the industry and inspire us all.

Effie believes effectiveness is dynamic and ever-evolving.  The winners of this global award will need to have demonstrated that they most effectively adapted, stayed relevant, and sustained business success over a period of time.

Brands that have experienced enduring success and have won more than one Effie Award over more than one year are eligible to win. 

Call for entry is now closed. Winners will be celebrated at the 50th annual Effie Awards gala on May 30, 2019 in New York City.