Effie Academy

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    Effie Academy Bootcamp, February 2019

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    Effie Academy Bootcamp, May 2018

Effie Academy Bootcamp

The Academy is a two-part program that teaches marketers early in their career, across all disciplines within the marketing ecosystem, how to evaluate and achieve effective marketing initiatives. 

The program curriculum focuses on Effie’s four pillars for achieving marketing effectiveness and leverages winning Effie case analysis and project work to highlight those pillars.  Participants also hear from industry leaders throughout the onsite program. Past speakers have included Ricardo Fort, Head of Global Sponsorships at Coca-Cola, Ann Mukherjee, CMO at SC Johnson and Khartoon Weiss, Global Head of Verticals at Spotify, to name a few.
 
The next Academy Bootcamp will kick-off in February 2020. 

Effie Academy Learning Sessions

Effie Learning Sessions provide an on-site experience focused on marketing effectiveness. Sessions feature a mock judging experience featuring three Effie Award-winning case studies. Program participants leverage Effie’s four pillars to determine the effectiveness of winning campaigns and debate why the cases were or weren’t successful. Importantly, they also gather insights that can be applied to their own businesses.

Past Effie Learning Sessions have been conducted at Colgate, Office Depot, P&G, Facebook, VMLY&R and others.

Email  Effie Academy Learning Session requests to partnerships@effie.org.
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