The Creative Dividend: Advertising that pays back
In a world where marketing budgets are increasingly scrutinised, media is fragmented, and short-term metrics often overshadow long-term growth, marketers require a modern advertising playbook that addresses challenger brands and category leaders alike. One that proves the combined power of creative quality and media support, with tools for maximising brand and business effects, and enhancing confidence in advertising’s ability to drive profit.
The Creative Dividend from System1 and Effie is a practical guide for making advertising predictable, effective and a priority investment.
Authored by System1’s Andrew Tindall, The Creative Dividend is packed with insights, analysis, and tools to improve creative quality, defend investment in advertising and make advertising a more dependable driver of growth.
Banter like a Brit: how Britishness can drive growth for brands
Tapping into a national culture (in the right way) can benefit brands and businesses. Find out how in this report, produced in partnership with Ipsos.
AI-powered content testing of Effie Award winners
Our latest report, produced in partnership with creative data platform DAIVID, shows that 2024 Effie winning campaigns outperform non-winners across key metrics.
Tackling toxic masculinity through marketing
New report from Effie UK and Ipsos proves that tackling toxic masculinity through marketing can help brands and society alike
Healing societal divides
Latest report from Effie UK: the Marketing industry can play its part in healing societal divisions
10 years of positive change awards
New report from Effie Worldwide: Celebrating a Decade of Positive Change strategies
Łamanie tabu
Najnowszy raport Effie UK pokazuje, że przełamywanie tabu może pomóc w napędzaniu długoterminowego wzrostu marki
Aspiracje dzisiaj
