Neha Ahuja, Director, Head of Marketing – India, Middle East and North Africa, Spotify

Jednym zdaniem…

Jak definiujesz skuteczny marketing?
As I know it, effective marketing is the most crucial driver for business growth, ensuring the right brand presence and sustainable profitability.

Jakie trendy marketingowe Cię teraz ekscytują? 
2023 is going to be all about the integration of AI-powered technologies, immersive experiences like virtual and augmented reality, and a focus on sustainability and social responsibility.

W jaki sposób kreatywność wpływa na skuteczność? 
Good creativity drives marketing effectiveness by fostering emotional connections and distinguishing brands, leading to increased engagement and a higher likelihood of conversion.

Jak Twoim zdaniem będzie wyglądał marketing w ciągu najbliższych pięciu lat? 
I hope marketing becomes more personalized, authentic and values-driven, leveraging advanced technologies responsibly to deliver relevant and meaningful experiences to consumers, while making a positive impact on society and the environment.

Neha is a 2023 Najlepsi z najlepszych na świecie sędzia. Zobacz więcej funkcji In One Sentence