2027 Competition
The 2027 Effie Awards US Competition is Open for Entries
The Effie Awards aren’t just about trophies (though they are nice), they’re proof that your work worked. Globally recognized as symbols of outstanding achievement, they build reputations and advance careers, and give you evidence to put in front of your CEO, your CFO, your board, or your clients.
It doesn’t matter what category you work in or the size of your budget. It doesn’t matter what type of marketing you did: advertising, performance, PR or influencer. We want to see it all and champion the work and the marketers raising the bar for marketing effectiveness in the US.
New in 2027:
NEW SPECIALTY CATEGORY GROUPS:
Public Relations: We launched a new Public Relations specialty category group with 2 subcategories:
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- PR & Earned Media
- Reputation Management & Corporate Communications
Sports & Entertainment: We launched the new Sports & Entertainment specialty category group with 3 subcategories:
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- Sports
- Yearly Topical category
- Entertainment
CATEGORY REFINEMENTS:
Commerce & Shopper: We updated the specialty category group definition and refined category definitions to better capture the modern path to purchase
Influencer Marketing: We broadened the category to recognize today’s most effective creators and influencer partnerships
EligibilityEligibility:
All marketing activity that ran in the United States at any point between June 1, 2025 and September 30, 2026 is eligible to enter.
All marketing cases, from any discipline, whether full campaigns or specific activities within a campaign, can enter. Data and creative work presented must be specific to the United States. Test efforts are not eligible.
The creative work and the written text of the entry must be the original work of the credited companies and authors.
One or any multiple combination of mediums may be submitted; any work that demonstrates how the objectives were achieved. Detail the “why” behind the strategy and provide proof that the work achieved significant results.
Your work must have run during the eligibility period. Elements of the work may have been introduced earlier and continued after, but the marketing activity you submit within your entry must have taken place during the qualifying period from 6/1/25-9/30/26.
Results that illustrate the effectiveness of your case can fall outside of the eligibility period but must be tied directly to the marketing activity you have entered.
All results must be isolated to the United States.
For reference, you can review all Eligibility rules in the 2027 Entry Kit.
Deadlines & FeesDeadlines & Fees
2027 Effie Awards US – Entry Deadlines:
- Competition Opens: September 9, 2026
- First Deadline: October 6, 2026 $1,250
- Second Deadline: October 19, 2026 $2,100
- Third Deadline: October 26, 2026 $3,125
- Final Deadline: November 2, 2026 $3,700
Fees increase after 11:59 PM EST on the date of each deadline. Entry fees are locked based on the date of submission – all requirements must be met to submit your entry. By submitting an entry, you agree to pay the relevant entry fee. Entries are processed once submitted – if an entry is withdrawn after submission, payment is still required and entry fees are non-refundable after time of entry.
New Entrant DiscountNew Entrant Discount:
Entrants (lead agency/entering company) that haven’t submitted an entry in the 2024-2026 Effie US competitions are eligible for this discount. Discounts cannot be applied until you have created an account in the entry portal and cannot be requested after November 2, 2026.
Once your account is active, please request the discount by emailing usentries@effie.org with the subject line: Effie US – New Entrant Discount.
Insight Guide
Insight Guide:
Insight Guides provide feedback from the judges who scored your submission. If purchased at time of entry, a $100 discount is provided.
To purchase Insight Guides from past competitions, log-in to the entry portal and select Insight Guides from the menu. Reach out to usentries@effie.org if you have any questions.
Next Steps
Next Steps:
