Winning an Effie is a global benchmark of marketing excellence. It can bolster budgets, attract new business and turbo-charge careers. 48% of Effie winning agencies said last year that they saw an increase in new business and 93% of winners reported that their careers advanced.*
In an effort to make the Effie Awards even more accessible, this year we’re supporting entrants with additional free workshops, extra discounts and new categories. You’ll find everything you need by scrolling down this web page.
We’re now open for entries for 2026’s Awards programme. The button below takes you straight to our entry platform:
Our deadlines for submissions are:
Early Bird 5th May 2026 £950
Standard 9th June 2026 £1,490
Extended 16th June 2026 £1,960
* Effie Worldwide Survey from Global Best of the Best and US Awards, 2025.
‘NEED TO KNOW’ PRACTICAL INFO
THE PRACTICAL STUFF
All the factual information you need for your entry in one place.
Entry KitThe best place to start. Includes information about eligibility, categories, fees, sourcing data, how to fill in the Entry Forms…in fact everything you need to know to write and submit your Effie entry.
Entry Form Templates
Templates to help you write your entry before submitting it on Effie’s online Entry Portal. Please use the Standard Template for all categories except Performance Marketing and Sustained Success categories. You can download the templates below:
Performance Marketing Entry Form Template
Sustained Success Entry Form Template
‘USEFUL TO KNOW’ HELPFUL RESOURCESHELPFUL RESOURCES
Useful information and resources to help you make your entry the best it can be.
Effective Entry Guide
Advice and tips from Effie Judges to explain what an award-winning entry looks like.
How to Enter Workshops
We’re running two FREE live online sessions during the next few weeks that are open to everyone (with no obligation to enter if you attend) – just fill in this form to book your place:
1. Should We Enter Workshop
If you’ve been involved in marketing that’s had some sort of impact, this session will help you identify if your work could become an Effie winner and explain what’s involved in turning it into one. 2 dates are available.
2. How to Enter Workshop
The next step: Practical tips and guidance on writing your best Effie entry. We’ll explain what a winning case looks like and what judges are looking for. 2 dates are available.
EXAMPLES OF WINNING CASESWinning cases from previous years
These winning cases will help to show you what good looks like – just click on the images below to download each one.
Xbox by McCann (Gold winner)
CALM by adam&eveDDB (Gold winner)
Yorkshire Tea by Lucky Generals (Grand winner)
Pot Noodle by U-Studio and OLIVER (Gold winner)
H&M by Digitas (Bronze winner)
Aldi (Social) by McCann Manchester (Bronze winner)