Effie Canada
Marketing is creativity with an objective: to grow a business, sell a product, or change the perception of a brand.
When marketing moves the needle toward a goal, that’s effectiveness. It’s measurable. It’s powerful. And we believe it should be celebrated. Effie inspires and celebrates work that works, setting the bar for marketing effectiveness worldwide.
Effie’s mission is to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally
Effectiveness can (and should) be measured, taught, and rewarded. Effie does all three. Our offerings include Effie Academy, a suite of professional development programs and tools; Effie Awards, known by brands and agencies as the pre-eminent award in the industry; and Effie Insights, a forum for industry thought leadership, from our Case Library of thousands of effective case studies to the Effie Index, which ranks the most effective companies worldwide.
More about Canada
Entry Portal
Visit the Effie Canada Entry Portal once you're ready to enter the competition.
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The Alchemy of Effectiveness Report 2025
Get your copy of our latest data-backed report analyzing the work that worked.
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2025 Finalists & Winners
See the work that worked from the 2025 Effie Awards Canada competition.
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Canadian Marketing Effectiveness Summit 2025
See what you missed at CMES 2025 @ The Gathering in Banff, AB, Oct. 22-24, 2025.
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Become a Judge
Put your judginess to good use. Apply to join the Effie Awards Canada jury.
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Featured Cases
