I én setning, hva er det beste rådet du kan tilby markedsførere i dag?
Know what you stand for and what you stand against—that’s where brands find their tension and become worthy of attention in our increasingly attention-starved culture.
I én setning, hvordan definerer du effektiv markedsføring?
The worst thing for a brand to become is invisible, so the most effective marketing elevates a brand’s role in the lives of consumers and culture—undeniable relevance and talkability are key.
Taylor Wiegert served on the Round One Jury for the 2020 Effie Awards USA konkurranse.
