October 25, 2024 – Kids Help Phone, Canada’s only national 24/7 virtual mental health resource, together with its agency McCann Canada, landed the Grand Effie award as winners of the highest honours in the Effie Awards Canada competition.
The Kids Help Phone campaign, “Feel Out Loud”, was named the most effective work of the year, and also led to the organization being named Marketer of the Year, after a brand relaunch that increased the emotional connection of children to the service by 17% and boosted usage by 16%. “Feel Out Loud” also won Gold in the Youth Marketing category and Silver in Media Idea.
Marketer of the Year and Agency of the Year are determined based on the Effie Index ranking methodology, which awards points to companies credited on awarded entries.
Rivals for the Effie Canada Marketer of the Year based on these rankings included KFC Canada, McDonald’s Canada, Labatt Breweries of Canada, and Wonderbrands.
The top contenders for Effie Canada Agency of the Year included McCann Canada, Cossette, Courage Inc, Craft Worldwide, and Wavemaker Canada.
McCann won the award after clinching one Gold, three Silvers, three Bronzes, and five Finalists across seven different clients.
The winners of these most prestigious Effie Canada awards were announced at the Canadian Marketing Effectiveness Summit held on Thursday, October 24ke. This followed the unveiling of the Bronze, Silver and Gold winners in recent weeks.
The full list of Effie Awards Canada 2024 winners is available at https://theica.ca/effie-winners-2024.
Effie Awards Canada 2025 Call for Entries opens in January.
Mengenai ICA
Founded in 1905, the ICA exists to positively shape the business environment for agencies to THRIVE. Working to Amplify, Protect and Transform its members, their people, and the industry.
Mengenai Anugerah Effie
Anugerah Effie dikenali oleh pengiklan dan agensi di seluruh dunia sebagai anugerah terunggul dalam industri, dan mengiktiraf mana-mana dan semua bentuk pemasaran yang menyumbang kepada kejayaan jenama. Selama lebih 50 tahun, memenangi Effie telah menjadi simbol pencapaian global. Hari ini, Effie meraikan keberkesanan di seluruh dunia dengan lebih 55+ program yang merangkumi 125+ pasaran, termasuk Effies Global, program serantau di Asia-Pasifik, Afrika/Timur Tengah, Eropah dan Amerika Latin, dan program Effie nasional.
Untuk maklumat lanjut:
Madison Papple, Head of Communications & Operations, ICA
madison@theica.ca or +1 (416) 569-8410
Scott Knox, President & CEO, ICA
scott@theica.ca or +1 (437) 350-1436
