Confronting the industry’s most unconscious bias. In the UK, ‘the working class’ is an audience that is stereotyped and ignored by the marketing, communications and research community. From inclusion in the industry to thoughtful targeting, representation and messaging in the marketing we make – what can we learn from those who are already producing work that moves us forward, not back?
Watch back the live discussion and Q&A from expert thinkers and doers including Steven Lacey, Founder of The Outsiders, Asad Dhunna, Founder & CEO of The Unmistakables, Vicki Maguire, Chief Creative Officer at Havas London, Andy Nairn, Founding Partner of Lucky Generals, and moderated by Nicola Kemp, Editorial Director at Creative Brief.
