한 문장으로, 오늘날 마케터에게 제공할 수 있는 가장 좋은 조언은 무엇일까요?
Ideally, marketing is related to building new needs, adding features to products, moving from functional to emotional benefits, and developing brands with purpose and other reasons to be preferred by consumers…and today, consumers are empowered by the knowledge in their hands thanks to technology – so my advice to marketers is to please stop selling smoke.
한 문장으로 효과적인 마케팅을 정의한다면?
Effective marketing gets results – tracked by ROI, business growth, and tons of data analysis and technology – but still has a subjective and only human element: the creativity that allows us to achieve these results.
Vicente Carrasco served on the Final Round jury for the 2019 Effie Awards Chile 경쟁.
