한 문장으로…
What’s the biggest factor driving or hindering marketing effectiveness?
Agility and creativity drive effectiveness, while lack of alignment and playing it too safe hinder it.
오늘날 마케터가 효율성을 높이기 위해 도입해야 할 습관은 무엇일까요?
I believe curiosity, continuous testing, and learning are key habits to enhance effectiveness.
마케팅 효과에 대한 일반적인 오해는 무엇입니까?
A common misconception is that marketing must always be flawless, when in reality, mistakes are valuable opportunities for learning and improvement. Testing, iterating, and adapting based on failures is essential for enhancing effectiveness.
What’s a key lesson about marketing effectiveness that you’ve learned from experience?
I’ve learned that as connectivity increases, personalization becomes even more essential. Embracing technology and data early is key to staying ahead. Most importantly, having a genuine love and belief in the brand you market is infectious and drives greater impact.
Rawan Yaqub served on the jury for the 2024 MENA 에피 어워드 경쟁.
