Neha Ahuja, Director, Head of Marketing – India, Middle East and North Africa, Spotify

한 문장으로…

효과적인 마케팅은 어떻게 정의하시나요?
As I know it, effective marketing is the most crucial driver for business growth, ensuring the right brand presence and sustainable profitability.

지금 가장 관심 있는 마케팅 트렌드는 무엇입니까? 
2023 is going to be all about the integration of AI-powered technologies, immersive experiences like virtual and augmented reality, and a focus on sustainability and social responsibility.

창의성은 어떻게 효율성을 높이는가? 
Good creativity drives marketing effectiveness by fostering emotional connections and distinguishing brands, leading to increased engagement and a higher likelihood of conversion.

앞으로 5년 동안 마케팅이 어떤 모습이 되기를 바라시나요? 
I hope marketing becomes more personalized, authentic and values-driven, leveraging advanced technologies responsibly to deliver relevant and meaningful experiences to consumers, while making a positive impact on society and the environment.

Neha is a 2023 글로벌 베스트 오브 더 베스트 판사. 더 많은 In One Sentence 기능 보기