한 문장으로…
효과적인 마케팅은 어떻게 정의하시나요?
Marketing is effective when it can prove with data that it had a significant impact on people leading to a significant impact on business.
오늘날의 마케터에게 줄 수 있는 가장 좋은 조언은 무엇일까요?
Always go the extra mile to understand how exactly your consumers or customers think, feel and act today—great marketing campaigns always start with great insight on people.
창의성은 어떻게 효율성을 높이는가?
Lack of excellent creative cannot be compensated with big marketing spending and activities; if there is nothing truly emotional and motivating in what you are saying, shouting it over and over again will not make it a genuine driver of consumer response and business success.
마케팅 효과를 가로막는 가장 큰 장애물은 무엇일까요?
The increasing fragmentation of touchpoints to reach people in every sense, and the temptation to rely mostly on short-term goals; building a lasting consumer response and strong, meaningfully different brands is more challenging and important than ever.
앞으로 5년 동안 마케팅이 어떤 모습이 되기를 바라시나요?
Much more intelligent cross-source data analytics easily available to marketers to help their journey in understanding consumers, building good ideas, and finding the best ways to earn their attention; more brands with purpose and potential for motivation being built and sustained all over the world.
Marchella is a 2023 글로벌 베스트 오브 더 베스트 판사. 더 많은 In One Sentence 기능 보기.
