Asim Naqvi, CEO, Ogilvy Pakistan

In one sentence…what is the best advice you can offer marketers today?

Always remember that your end goal is to sell while keeping the process as simple as possible.

효과적인 마케팅은 어떻게 정의하시나요?

Creating and growing sales while making the customers feel smart about their buy.

어려운 시기에도 마케터는 어떻게 효율성을 유지할 수 있을까요?

The key is to never get distracted from what you want to achieve and never overcomplicate how you want to achieve it.

Asim Naqvi served on the Final Round jury for the 2020 에피 어워드 파키스탄 경쟁.