Effie Worldwide announced that for the third consecutive year, the Global Effie Effectiveness Index reveals Unilever is the most effective marketer and WPP is the most effective holding company in the world. Coca-Cola is the most effective brand for the second year in a row. BBDO Worldwide is the most effective agency network and Sancho BBDO (Bogota) is the most effective individual agency office. Budapest-based ACG Advertising Agency was named the number one ranked independent agency, globally.
Now in its fourth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.
The Coca-Cola Company is ranked as the second most effective marketer in the world, followed by Procter & Gamble, PepsiCo (which returns to the top five after a one year absence) and Nestlé. McDonald’s is the second most effective brand, followed by Vodafone, Pepsi, and Dove.
Following WPP, Omnicom maintains its spot as the second most effective holding company globally. IPG regained its third place ranking (which it held in 2011 and 2012), followed by Publicis Groupe (4番目) and Havas (5番目).
BBDO Worldwide claimed the top ranking for the most effective agency network, followed by Ogilvy & Mather, McCann Worldgroup, DDB Worldwide and Leo Burnett Worldwide.
Sancho BBDO is the top ranked individual agency office, followed by Lowe Lintas (Mumbai), Ogilvy & Mather (Mumbai), FP7/DXB (Dubai), and Starcom MediaVest Group (Chicago).
ACG Advertising Agency (Budapest) was ranked first in the independent agency ranking, followed by Kinograf (Kiev) and Barnes, Catmur & Friends (Auckland). Banda Agency (Kiev), ranked the 4番目 and Madre Buenos Aires, Beat (Bogota) and Alametifarika (Istanbul) all tied for 5番目 most effective independent agency globally.
“Since the Effie Effectiveness Index was launched four years ago, the bar has been raised for companies with the most effective marketing communications strategies, ideas and results,” said Neal Davies, President and CEO of Effie Worldwide. “Marketers who have held the top slot or climbed another level in the Global Effie Index, continue to show the worldwide business community how to create ideas that work.”
Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results. For more information on the most effective agencies, marketers and brands – both globally and regionally visit 詳しくはこちら.
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Effie Worldwide について Effie Worldwide は、マーケティング効果の実践と実践者を支援し、効果的なマーケティングのアイデアにスポットライトを当て、マーケティング効果の推進要因に関する思慮深い対話を促進しています。Effie ネットワークは、世界トップクラスの研究機関やメディア組織と連携して、効果的なマーケティング戦略に関する適切な洞察を視聴者に提供しています。Effie Awards は、業界の最高の賞として世界中の広告主や代理店に知られており、ブランドの成功に貢献するあらゆる形式のマーケティング コミュニケーションを表彰しています。1968 年以来、Effie 賞の受賞は世界的な功績の象徴となっています。今日、Effie は、世界、地域、国内の 40 を超える賞で、世界中で効果を称えています。 プログラム アジア太平洋、ヨーロッパ、ラテンアメリカ、中東/北アフリカ、北米で実施されています。Effieの取り組みには、 エフィー効果指数世界で最も効果的な企業とブランドをランキングし、 エフィーケースデータベース詳細については、 詳しくはこちら。 フォローする @effieawards エフィーの最新情報はTwitterで プログラム そして ニュース.
