一言で言うと…効果的なマーケティングとは何と定義しますか?
Effective marketing is the result of a strategy that evolves with the rhythm of consumers, making them feel that the brand understands them more than any other, and is therefore always relevant to them – in other words, personalizing the communication and the relationship to result in a higher conversion.
現在、マーケティング担当者に提供できる最良のアドバイスは何ですか?
Marketers must understand the enormous effect that digitalization has had on everything we do, and as the digital world evolves rapidly and impacts markets and consumers, marketers must go at the same speed, staying open to permanent learning and without fear of experimenting or failing.
リモートワーク中にチームを効果的に管理するにはどうすればよいでしょうか?
Confidence, empowerment, empathy, and the creation of spaces to maintain closeness despite the distance have been fundamental — but beyond that, sharing objectives and keeping each other focused has been the key to our success.
Martha Eugenia Arbeláez served on the jury for the 2020 エフィー賞コロンビア 競争。
