Dimitri Michailidis, Global Director, Brand & Creative Effectiveness, Anheuser-Busch InBev

一言で言えば…

効果的なマーケティングとはどのように定義しますか?
Effective marketing is the conceptualization and execution of a creative solution that achieves an objective defined by the marketing team.

今、あなたが注目しているマーケティングトレンドは何ですか?
Marketing trends that I’m excited about: the evolution from creative advertising to creative solutions that solve real consumer problems.

創造性はどのようにして効果を高めるのでしょうか?
Creativity is the component of a solution that guarantees a person (their heart and their mind) will take notice.

今後 5 年間のマーケティングはどのようになっていると期待していますか?
I hope that marketing will look less like advertising and more like tangible and compelling solutions to real problems in consumers’ lives.

Dimitri was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.