During Effie UK’s ‘Bounce Forward’ Summit, we asked ‘how do we want to be?’ The panel discussed practical ways to smash norms and stereotypes within out teams, our thinking and our output to ensure that we create work that moves our industry forward, not back.
In 2020, responding to changing circumstances took all our energy, resilience and imagination. It seemed impossible to think long-term. But recent months have been as transformational as they are challenging. With the global pandemic, as well as extraordinary political and social pressure, behaviours changed, perspectives broadened, and new strategies emerged.
Before we move into the next phase, what are the key lessons we want to hold onto? Both in terms of how we create growth for our brands and businesses, and how we want to be and behave as we push for that growth?
Panelists:
- Asad Dhunna, Founder & CEO, The Unmistakables*
- タニャ・グルブナー, Global Marketing & Communications Director, Feminine Care, Essity
- Steven Lacey, Founder, The Outsiders.
The session was moderated by Nicola Kemp, Editorial Director at Creativebrief.
*The Unmistakables’ ‘Diversity & Confusion’ Report that Asad references at 14:15 is available to download here.
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